Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience

Volume 21, Issue 51, October 2022, Pages 153-183

10.52547/jbmp.2023.229971.1443

ghazale Taheri; Azim zarei; Davod Feiz; Mahdi Dehghani Soltani

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Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator

Volume 20, Issue 45, June 2021, Pages 13-38

10.52547/jbmp.20.45.13

hooshmand bagheri garbollagh; Morteza ملکی مین باش رزگاه; Davod Feiz; Adel Azar; Azim zarei

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Designing the alignment model of social media marketing tools and goals.

Volume 19, Issue 43, October 2020, Pages 120-148

10.29252/jbmp.19.43.120

Moein Koloushani; Davod Feiz; Morteza Maleki Minbash Razgah; Azim zarei

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Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

Volume 18, Issue 40, February 2020

10.29252/jbmp.18.40.119

Davood feiz; azim Zarei; hadi ghazvini

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A Model for the Problem Identification of Entry into the B2B Online Markets

Volume 18, Issue 38, August 2019

10.29252/jbmp.18.38.87

Mohsen Karami; Abbas Ali Rastgar; Adel Azar; Davood Feiz; Mohamad Rahim Esfidani

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Designing and explaining a model for brand decline in food industry with mixed method

Volume 17, Issue 34, August 2018, Pages 53-70

Amin Kohyari Haghighat; Davood Feiz; Adel Azar; Azim Zarei; Zohreh Dehdashti Shahrokh

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